Design in the digital world often identifies with graphics, branding, marketing etc. But the reality is, everything we deliberately do, requires design; we are all designers.
When we design well, it isn’t based merely on appearance and configuration but incorporates everyone’s entire experience. Just as you don’t choose your spouses, cars or anything you value significantly by looks alone; we don’t habitually make “smaller” decisions by appearance only either.
Even the “pretty” things we pursue are rooted in an underlying desire. Good design understands this and intentionally identifies and influences all aspects of our desired experiences. We practice good design!